The Pure Lifestyle Race Series

Pure Lifestyle is pleased to be part of the 2013 Race series held at Assiniboine Park. It is a 3 weekend race series designed to challenge all fitness levels and abilities. This will be the first year that Pure sponsors the event, and we plan to make it a great one!!...
Letter from the Owners

Letter from the Owners

First off we would like to say how thrilled we are to have finally opened our doors! It has been a long journey to build our dream facility, and we would not have been able to do it without the help of some amazing businesses and the people that drive them. Partners...
Quick Facts about GMOs

Quick Facts about GMOs

Educate yourself on Genetically Modified Foods (GMOs) and we’re pretty sure you’ll do what you can to eliminate them from your diet! Here’s a quick fact sheet from Heirloom Girl:
Winter Sport Hydration

Winter Sport Hydration

From GU Energy, the science behind staying hydrated while being active outside during the winter months: Other than dressing properly to not over- or under-heat, athletes need to be aware they will have increased water loss and decreased thirst while exercising in the...
Quick Facts about GMOs

Popular Sports Drinks

A MUST watch video! Scary to think of the dangerous chemicals in popular sports drinks like Gatorade (dangerous enough to be banned in Europe, Japan and India, but acceptable in North America??). Educate yourselves, live PURE! Read More and Watch: Teen convinces...