Paul graduated from the University of Manitoba with a Bachelor of Kinesiology in 2012. Paul continued his education by getting his Canadian Society for Exercise Physiologist’s Certified Exercise Physiologist designation (CSEP-CEP) in 2013. In addition, he also completed his Certified Strength and Conditioning Specialist certification from the National Strength and Conditioning Association (NSCA-CSCS) in 2014. However, always eager to learn and provide his clients with the best service, Paul continues to expand his knowledge and stay up to date with current research through continuing education and post-graduate certifications.

A believer in mentorship and continuing education, Paul has made it a priority to mentor students, young professionals and colleagues within the field of health and fitness. As an advisory board member of the Manitoba National Strength and Conditioning Association, he also helps develop and implement continuing education courses for all strength trainers in Manitoba.

A true outdoorsman and adrenaline junkie, Paul enjoys getting away from the busy “city life” by spending time hunting and fishing in the backcountry, snowmobiling and alpine skiing in the winter months, and breathing the fresh air while running. Having been an athlete in competitive hockey, this has given Paul a personal understanding of the importance of sport-specific training and the physiological and physical demand of sport.

A strong believer that exercise is medicine, Paul takes a multidisciplinary approach to training by working closely with allied health professionals such as a physiotherapist, physicians, massage therapists, and registered dietitians.

His mission is to help others achieve their goals and educate them about the benefits of exercise and lifestyle changes. Be warned; Paul is a stickler for proper form but he is also patient and persistent with his clients. He is also known to be very competitive and will never shy away from a gym challenge!

Education

Bachelors of Kinesiology (Bkin)
Certified Exercise Physiologist (CEP)
Certified Strength and Conditioning Specialist (CSCS)
Functional Movement Screen Certified level 2 (FMSC)
Precision Nutrition Certified Level 1 (Pn1)
Certified Pain Free Performance Specialist (PPCS)
NCCP Level 2 Olympic Lifting
EXOS Fitness Specialist Certified

Rebecka graduated with her Bachelor's of Kinesiology and Minor in Psychology from the University of Manitoba after completing her Fieldwork Placement at Pure Lifestyle in December 2021. On top of her university education, she is a CSEP-Clinical Exercise Physiologist, CSEP-Certified Personal Trainer, and NSCA-Certified Strength and Conditioning Specialist. Rebecka began her studies in Human Kinetics and Exercise Science because of her background in dance. She was a competitive dancer for 15 years – in ballet, contemporary, jazz, and modern. She taught group-based classes at her local dance studio, as well as her yoga studio. She worked throughout her undergraduate degree in various avenues in the fitness industry, and she's excited to continue as a Kinesiologist with Pure Lifestyle! Her favourite ways to stay active outside the gym include attending hot yoga classes and outdoor recreation such as hiking and running.

Education

Bachelor of Kinesiology (B. Kin)
Clinical Exercise Physiologist (CSEP-CEP)
Certified Personal Trainer (CSEP-CPT)
Certified Strength and Conditioning Specialist (NSCA-CSCS)

Jordan is a Clinical Exercise Physiologist and Certified Strength and Conditioning Specialist, holding a Bachelor of Kinesiology from the University of Manitoba, earned in 2018. As the Executive Health Coordinator, Jordan oversees the scheduling and diagnostic aspects of our Executive Health Assessments. Over the past five years, he has pursued extensive continuing education to uphold his certifications.

Jordan's enthusiasm for sports began at a young age, culminating in a 15-year competitive curling career. His interest in lifting, recovery, and holistic health led him to the gym during his university years, where he developed a passion for helping clients achieve their unique activity goals.

In 2017, Jordan ventured into powerlifting and has since become a National level athlete and coach. His expertise in the sport translates to all levels of strength and conditioning, with a particular focus on the Squat, Bench, and Deadlift. During his spare time, he enjoys hanging out with his dog and wife, and drinking a perfectly reasonable amount of espresso.

Education

Bachelor of Kinesiology (B. Kin)
Clinical Exercise Physiologist (CSEP-CEP)
Certified Strength and Conditioning Specialist (NSCA-CSCS)

Joe has been involved in personal training for six years. He became a Certified Strength and Conditioning Specialist in 2011 and graduated with a kinesiology degree from the U of M and CSEP certification in 2012. He continues to take CEU’s to maintain his CSEP and CSCS credentials.

Joe grew up playing hockey, soccer, badminton and golf. In the gym he enjoys an array of activities such as Olympic lifting, sprints, resistance training as well as cycling. During the summer months he enjoys golfing, paint-balling, the occasional bike ride and swimming. During the winter he enjoys badminton, downhill skiing and occasionally hot yoga.

In the gym, Joe’s clients can expect a large repertoire of exercises and drills, as well as a knowledge of the mechanics of each individual exercise. Clients will learn proper lifting and exercise technique, and benefit from Joe’s knowledge of anatomy and muscles movement. They can also expect to learn about nutrition and proper eating habits. Joe is determined and motivated to have his clients reach their goals and is constantly seeking new knowledge in order to get them there.

Joe prides himself on being a creative programmer and having unique workouts. Joe believes that workouts must be fun and enjoyable yet challenging and rewarding. His client’s confidence and progress is a priority. With Joe you’ll get a true professional who is dedicated and committed to having his clients succeed.

Education

Bachelors of Kinesiology (BKin) with distinction
Certified Exercise Physiologist (CEP)
Certified Strength & Conditioning Specialist (CSCS)
Certified FMS Level 2 (FMSC)
NCCP Level 2 Olympic Lifting
Bachelors of Commerce (BComm) – honours
Poliquin Biosigniture Modulation Level 1

Evan graduated from the University of Manitoba with a Bachelor of Kinesiology in 2019. He became a certified personal trainer through the Canadian Society for Exercise Physiology (CSEP-CPT) while still in school, where he also gained experience working at the university gym (Active Living Center).

Evan grew up with a love of the outdoors, and spent much of his free time biking, hiking, kayaking, canoeing, camping, and skiing. More recently he has discovered a love of running and you can often find him running in a number of local run clubs, as well as competing in races from 5K’s to ultra-marathons.

He is a strong believer in exercise as preventative medicine, and thinks strength training plays an important role in living a healthy life, allowing for both physical longevity as well as excelling in any physical performance.

Education

Bachelor of Kinesiology, BKin
Certified Personal Trainer, CPT

Rinat earned her Bachelor of Kinesiology from the University of Manitoba in 2021. She holds credentials as a CSEP Clinical Exercise Physiologist and a CSEP Certified Personal Trainer, and she’s currently working towards obtaining NSCA Strength and Conditioning Specialist certification.

Driven by her passion for facilitating joy through movement and personal growth, Rinat chose to pursue a degree in kinesiology. Witnessing clients’ progress in their health journeys and sharing her expertise in movement are central to her professional mission. Rinat values collaboration with other healthcare professionals to deliver tailored experiences for her clients.

Recognizing that health encompasses more than just physical fitness, Rinat emphasizes the importance of fostering inclusivity and positivity within the fitness industry. She believes that cultivating strong relationships with clients is essential for both enjoyment and success in any fitness program.

Beyond her professional commitments, Rinat is deeply passionate about dance, performance, and Brazilian Jiu-Jitsu. Leveraging her rich dance background, she empathizes with individuals navigating injuries and delivers exceptional care. Through her unique perspective as a dancer, Rinat offers insights into proper posture and movement techniques.

Education

Bachelor of Kinesiology (B. Kin)
Certified Personal Trainer (CSEP-CPT)
Clinical Exercise Physiologist (CSEP-CEP)

Caitlin graduated with her Bachelor’s of Kinesiology from the University of Manitoba in 2024 and earned her CSEP-Personal Trainer certification while attending university. With high priority to continue her education, she is currently working towards her CSEP-Clinical Exercise Physiologist certification. In addition to personal training, her areas of experience include occupational fitness testing for fire fighters, paramedics, and RCMP, leading group fitness classes, and coaching bootcamps.

Strength training is of high importance to Caitlin, and she is constantly seeking new ways to challenge her fitness. Besides strength training, she enjoys playing volleyball, soccer, and golf, and regularly participates in Pilates classes. During the summer, her favourite way to relax is spending time outdoors and camping with friends and family.

Caitlin strongly believes that the best investment you can make is in your health, and she is dedicated to helping others find joy in physical activity and take meaningful actions towards reaching their goals.

Education

Bachelor of Kinesiology (B. Kin)
Certified Personal Trainer (CSEP-CPT)