EXECUTIVE HEALTH
Healthcare built around how long you thrive, not just survive.
PURE’s Longevity Medical Program (Executive Health) redefines what a health assessment can be — integrating physician-performed diagnostics, advanced body composition analysis, cardiopulmonary testing, and 53 biomarkers into a single, coordinated clinical experience.
Assessment at a Glance
Every assessment. Every system.
One coordinated day.
The PURE assessment battery is sequenced deliberately — each test informs the next, and all findings are synthesized by your healthcare team, reviewed by your executive physician, and integrated into a single picture of your healthspan trajectory
.
DEXA Full Body Composition
All plans
The gold standard in body composition analysis. DEXA provides precise, region-specific measurements of lean muscle mass, fat mass, visceral adipose tissue, and bone mineral density — the four pillars of metabolic and musculoskeletal health that predict both quality of life and disease risk as you age.
Visceral Fat • Lean mass index •
T-Score / Z-Score • Sarcopenia Screen
Resting Metabolic Rate
All plans
Measured via indirect calorimetry — not estimated from population equations. Your true RMR determines exactly how many calories your body requires at rest, providing the foundation for any nutrition or body composition strategy that actually works for your unique physiology.
Measured vs predicted • Metabolic efficiency • Caloric Targets
Spirometry
All plans
Clinical pulmonary function testing measuring FVC, FEV1, and the FEV1/FVC ratio against normative data with Z-scores and GOLD-standard grading. Identifies subclinical obstructive or restrictive patterns years before symptoms appear, giving you a predictive window into future respiratory health.
lung function analysis • FVC – FEV1 •
referenced grading • % predicted
Functional Movement Assessment
All plans
A five-domain physical resilience profile using force platform technology typically reserved for elite sport. Postural sway across four sensory conditions, isometric mid-thigh pull peak force, bilateral grip strength, countermovement jump power, and a full biomechanical movement screen. Maps your injury vulnerability and functional capacity against age-matched norms.
imtp force • cmj power • dsi • grip asymmetry • movement screen
VOâ‚‚ Max & Cardiopulmonary Testing
All plans
A graded treadmill test with wireless metabolic mask analysis producing your true VO₂ max, ventilatory thresholds, and personalised training zones. VO₂ max is the most powerful independent predictor of longevity available — more predictive than any blood test or imaging finding.
VO₂ max • ventilatory threshold • HR Training zones • Cardiovascular Fitness age
Comprehensive Roadmap Report
All plans
Within 5–7 business days of your assessment, you’ll receive a comprehensive, colour-coded report featuring priority-ranked recommendations, personalized PURE practitioner referrals, and a 12-month implementation roadmap— all delivered though a single point of contact healthcare concierge.
report
ADVANCED CAPABILITIES • AVAILABLE À LA CARTE
PURE Innovations
Signature services you won’t find anywhere else — because we built them here. Each PURE Innovation was developed in-house, born from our integrated, physician-led approach to personalized health optimization. Others may borrow the concept; the methodology, the clinical depth, and the team behind it can’t be copied. Available as an add-on to any package tier.
Point-of-care Ultrasound Screening & Vascular Age Assessment
PURE INNOVATION • À LA Carte •Â
game changer
Point-of-care ultrasound brings hospital-grade imaging directly into your assessment, performed in-clinic by a POCUS fellowship-trained emergency physician. In a single visit, we capture a real-time look at the structures that quietly determine your long-term health — your heart, major vessels, and abdominal organs. Our signature carotid intima-media thickness (CIMT) measurement translates the thickness of your artery walls into a single, intuitive number — your vascular age — referenced against the Engelen standard of nearly 25,000 individuals. It’s one of the earliest, most actionable windows into cardiovascular risk, often years before symptoms appear.
Sleep, Recovery & Mental Performance
PURE INNOVATION • À LA Carte •Â
game changer
Most sleep and wellness programs are coached, app-driven, or generic. This one is clinical — designed and delivered by Dr. Morgan Marcoux, a psychiatrist with subspecialty training in sleep. Across a single focused assessment, we evaluate three connected systems: how well you sleep, how fully you recover, and how sharply your mind performs under load. You leave with a detailed written report, personalized recommendations, and a clear plan to turn sleep from a liability into a measurable performance advantage.
Sport VOâ‚‚ & Metabolic Performance
PURE INNOVATION • À LA Carte
VO₂ max is the single best measure of aerobic fitness, and one of the strongest predictors of longevity. Our Sport VO₂ assessment delivers a gold-standard, breath-by-breath metabolic test, then goes further than any wearable can: using near-infrared spectroscopy (NIRS / Moxy), we measure muscle oxygen saturation (SmO₂) in real time, revealing how efficiently your working muscles extract and use oxygen. The result is precise, individualized training zones and a true performance ceiling — built on methodology refined in Olympic and Paralympic sport science.
01 – PURE INNOVATIONS
Point-of-Care Ultrasound Screening → Clinical-grade ultrasound, performed on-site — see inside your health in real time.
Point-of-care ultrasound brings hospital-grade imaging directly into your assessment, performed in-clinic by a POCUS fellowship-trained emergency physician. In a single visit, we capture a real-time look at the structures that quietly determine your long-term health — your heart, major vessels, and abdominal organs. Our signature carotid intima-media thickness (CIMT) measurement translates the thickness of your artery walls into a single, intuitive number — your vascular age — referenced against the Engelen standard of nearly 25,000 individuals. It’s one of the earliest, most actionable windows into cardiovascular risk, often years before symptoms appear.
✓ Non-Invasive Visualization of Your
Internal Health
No radiation. No contrast dye. No missed pathology hiding between normal lab values.
✓ Clinical Validation
Proven accuracy for cardiovascular, pulmonary, and organ assessment.
✓ Preventive Health Applications
Now optimized for early detection and executive health optimization.
Cardiovascular System
CIMT (Carotid Intima-Media Thickness) measures arterial wall inflammation and plaque burden—detecting cardiovascular risk years before symptoms appear.
Echocardiography evaluates heart pumping efficiency (LVEF), right heart function (RV TAPSE), and valve competency.
Who Should Be Screened:
- Family history of heart disease or stroke
- High cholesterol, blood pressure, or diabetes
- Smokers or former smokers
- Sedentary lifestyle or high stress levels
- Men 40+ and women 50+ (general screening)
Pulmonary System
Lung ultrasound rapidly assesses respiratory function, detecting fluid accumulation (B-lines), pleural effusion, and confirming normal lung sliding—critical for early detection of heart failure and lung disease.
Who Should Be Screened:
- History of smoking or vaping
- Chronic respiratory symptoms (shortness of breath, cough)
- Occupational exposures (construction, mining, chemicals)
- Sleep apnea or cardiac disease
- Athletes monitoring respiratory capacity
Liver Assessment
Evaluates liver size, echogenicity (texture/brightness), and attenuation to detect abnormalities associated with fatty liver disease, inflammation, and metabolic dysfunction that is often reversible with lifestyle intervention when caught early.
Who Should Be Screened:
- Regular alcohol consumption
- Elevated liver enzymes (ALT, AST, GGT)
- Metabolic syndrome or insulin resistance
- Obesity or rapid weight changes
- History of hepatitis or medication use affecting liver
Abdominal Aortic Aneurysm
Screens the abdominal aorta for abnormal bulging that can lead to catastrophic rupture. Early detection allows for monitoring or elective surgical repair before emergency occurs.
Who Should Be Screened:
- Men 65-75 who have ever smoked (mandatory screening)
- Family history of AAA
- Peripheral vascular disease
- Chronic hypertension
- Connective tissue disorders
Kidneys & Bladder
Assesses kidney size, structure, and symmetry to identify hydronephrosis (fluid backup), cysts, stones, or signs of chronic kidney disease.Â
Who Should Be Screened:
- Diabetes or hypertension (leading causes of kidney disease)
- History of kidney stones or urinary infections
- Family history of kidney disease or cysts
- Elevated creatinine or abnormal urinalysis
- Prostate symptoms or urinary retention concerns
02 – PURE INNOVATIONS
Sleep, Recovery & Mental Performance → The diagnostic depth of psychiatry, applied to how you rest, recover, and think.
Sharpen your mind. Restore your vitality. Perform at the level your work demands — beginning with the systems that quietly carry all of it.
Why this is different
Most sleep and wellness programs are coached, app-driven, or generic. This one is clinical. It is designed and delivered by a psychiatrist with subspecialty training in sleep — bringing the rigour of medicine to a space usually served by wearables and surface-level advice. That intersection of psychiatric expertise, sleep science, and performance optimization is what makes this a defining PURE innovation, and a genuine first for executive health in Winnipeg.
Your first step toward better sleep, fuller recovery, and a sharper mind — available in person at our Empress Street clinic or virtually.
✓ 60-minute consultation with Dr. Marcoux
In person or virtual — a focused clinical conversation across all three systems.
✓ Comprehensive clinical review
Your sleep, recovery, and mental performance — habits, risks, and contributing factors.
✓ Personalized, prioritized recommendationsÂ
Matched to your lifestyle, health goals, and the real demands of your role.
✓ Detailed written reportÂ
Clear, actionable next steps you can begin immediately.
✓ Clinician-designed education video seriesÂ
Exclusive access to a sleep and performance series built by our clinical team.
✓ A pathway to go furtherÂ
A clear route into deeper, data-driven optimization should you choose to continue.
THREE CONNECTED SYSTEMS
What we assess
Sleep
A clinical look at your sleep architecture, habits, and the hidden factors disrupting your rest — followed by targeted, tailored interventions that restore the genuinely restorative power of sleep.
Recovery
How well your system absorbs stress and returns to baseline. We examine fatigue, restoration, and the balance that determines whether you bounce back from heavy load — or slowly break down under it.
Mental Performance
The capacities that define leadership under pressure: focus, decision-making, stress regulation, motivation, and adaptability. We assess how effectively your mind operates — and how to sharpen it.
03 – PURE INNOVATIONS
Sport VO₂ & Metabolic Performance → Olympic-calibre aerobic testing — now mapping oxygen all the way to the muscle.
VO₂ max is the single best measure of aerobic fitness, and one of the strongest predictors of longevity. Our Sport VO₂ assessment delivers a gold-standard, breath-by-breath metabolic test, then goes further than any wearable can: using near-infrared spectroscopy (NIRS / Moxy), we measure muscle oxygen saturation (SmO₂) in real time, revealing how efficiently your working muscles extract and use oxygen. The result is precise, individualized training zones and a true performance ceiling — built on methodology refined in Olympic and Paralympic sport science.
✓ BREATH-BY-BREATH VO2 MAX
✓ LIVE MUSCLE-OXYGEN MAPPING (NIRS/MOXY)
✓ PERSONALIZED TRAINING ZONES & THRESHOLDS
✓ BENCHMARKED TO ATHLETIC POPULATIONS
Built on Olympic / Paralympic sport-science methodology.
Complete the picture
Diagnostic Add-Ons.
Objective data that deepens any PURE Innovation or package tier — simple to add, and most powerful in combination.
.
Nutrigenomix Genetic Panel
game changer tier
A 70-gene analysis revealing how your genetics influence dietary fat metabolism, caffeine processing, folate absorption, vitamin D synthesis, inflammation response, and optimal macronutrient ratios. Delivered alongside a registered dietitian consultation — nutrition built from your DNA, not population averages.
70-gene analysis • personalised nutrition
Ultimate Blood Panel + InnerAge
catalyst & game changer tiers
PURE’s comprehensive InsideTracker Ultimate Panel covers every major system driving your longevity trajectory. Mobile blood draw at home or work. Includes 10 healthspan category scores, your biological InnerAge, and personalised, science-backed recommendations — reviewed in full by an executive physician.
53 markers • 10 healthspan categories
Level 3 Home Sleep Study
add-on
Clinical-grade overnight monitoring of sleep architecture, AHI, oxygen saturation, and respiratory effort indices — worn at home and analysed by a certified sleep lab. Poor sleep is the most underdiagnosed performance and longevity limiter in executives. A physician consult is included to interpret findings and guide intervention.
Architechture • AHI • Recovery
01 – DIAGNOSTIC ADD-ONS
Healthspan Biomarker Panel → 53 markers. 10 healthspan categories. Zero guesswork.
PURE’s InsideTracker Ultimate Panel covers every major system driving your longevity trajectory. Every biomarker finding is cross-referenced with your physical assessment data — because patterns no single test can surface emerge when systems are read together.
heart health
9
ApoB · HDL · LDL · hsCRP · Mg · K
hormones
12
Testosterone · DHEAS · Cortisol · SHBG · Estradiol · TSH + more
metabolism
9
HbA1c · Glucose · Insulin · ApoB · Vitamin D · B12 · ALT + more
inflammation
8
hsCRP · WBC Differential · Ferritin · Vitamin D · Neutrophils + more
recovery
10
Magnesium · CK · ALT · AST · GGT · Albumin · Vitamin D + more
endurance
13
Ferritin · Hemoglobin · Iron · TIBC · RBC · Hematocrit + more
sleep
6
Cortisol · Magnesium · Insulin · Glucose · Vitamin D · HbA1c
cognition
5
Vitamin B12 · Folate · TSH · Cortisol · Glucose
fitness
7
Testosterone · Free T · DHEAS · Cortisol · SHBG · B12 · Folate
gut health
5
YOUR EXPERIENCE
Before, during, and after —
we’re with you at every step.
The PURE Longevity Medical Program is not a one-day event. It is a structured clinical relationship built around your health trajectory.
01 – BEFORE YOUR VISIT
Tailored from the Start
Pre-assessment intake forms and fasted bloodwork (Catalyst and Game Changer tiers) are completed before your arrival. Your Health Advisor reviews your medical history, current medications, goals, and lifestyle context — so your assessment day has clinical purpose from the first minute.
02 – ASSESSMENT DAY
Four Hours of Clarity
A structured 4-hour in-clinic experience covering cardiovascular, metabolic, musculoskeletal, and pulmonary health. Catalyst and Game Changer clients return for a 1-hour physician review session, once bloodwork results are available, that ties together your in-clinic diagnostic findings with your bloodwork results.
03 – YOUR ROADMAP
One Report. Zero Ambiguity
All findings are compiled into PURE’s comprehensive roadmap report — a colour-coded summary page, integrated clinical narrative, and priority-ranked action plan. Delivered within 5–7 business days. Designed to be read, understood, and acted on — not filed away.
04 – ONGOING SUPPORT
12 Months of Accountability
Quarterly DEXA re-scans track your body composition trajectory. Regular Health Advisor check-ins keep your roadmap active. Direct access to PURE’s full multidisciplinary team ensures every recommendation has a pathway to action — and you never navigate it alone.
Three tiers. One commitment to your healthspan.
Every tier includes a 12-month concierge Health Advisor relationship and quarterly DEXA tracking. Choose the depth of clinical insight that matches your goals.
Tier 1
Starter
A comprehensive physical and functional baseline — the foundation for understanding how your body performs and ages.
$1,399
All prices CAD · No referral required
* denotes services that can be added on at an additional cost
- ✓ 12-Month Health Advisor Support
- ✓ Detailed Health & Lifestyle History
- ✓ DEXA Body Composition (×4 scans)
- ✓ Resting Metabolic Rate
- ✓ Spirometry (Lung Function)
- ✓ Functional Movement Assessment
- ✓ VO₂ Max & FTP Testing
- ✓ Comprehensive Roadmap Report
- * Executive Physician Review
- * Ultimate Blood Panel + InnerAge
- * Genetic Testing + Dietitian Consult
- * Home Sleep Study + Consult
Tier 2 – Most Popular
Catalyst
The full clinical experience — physician oversight, advanced bloodwork, and a roadmap built on the most complete data available.
$2,699
All prices CAD · No referral required
* denotes services that can be added on at an additional cost
- ✓ Everything in Starter
- ✦ Executive Physician Review (1 hr)
- ✦ Ultimate Blood Panel + InnerAge
- ✦ 53-Marker Healthspan Panel
- ✦ Physician Synthesis Session
- ✦ Mobile At-Home Blood Draw
- * Genetic Testing + Dietitian Consult
- * Home Sleep Study + Consult
- * Personal Training
Tier 3
Game Changer
The most comprehensive health optimisation program available in Manitoba — including genetic testing, sleep medicine, and personal training.
$5,999
All prices CAD · No referral required
- ✓ Everything in Catalyst
- ✦ Point of Care Ultrasound Health Screen
- ✦ Sleep, Recovery & Mental Performance Consult with Dr. Marcoux
- ✦ Nutrigenomix 70-Gene Panel
- ✦ Registered Dietitian Consult
- ✦ 36 semi private training sessions
TAKE THE FIRST STEP
Your healthspan startsÂ
with one decision.
PURE’s Longevity Medical Program is available to any motivated individual — no physician referral required. Start with a conversation, or book directly online.
executivehealth@purewinnipeg.com
MEET THE TEAM
Your Longevity Health Team
Dr. Daryl Hurrie
Chief Operating Officer Applied Health ScientistDr. Daryl Hurrie
Chief Operating Officer Applied Health ScientistEducation
PhD Applied Health SciencesMSc Exercise Physiology
Bachelor of Exercise and Sport Science
Canadian Society for Exercise Physiology – Clinical Exercise Physiologist
Canadian Society for Exercise Physiology – Instructor Examiner
Jordan Smith
Kinesiologist & Executive Health CoordinatorJordan Smith
Kinesiologist & Executive Health CoordinatorJordan is a Clinical Exercise Physiologist and Certified Strength and Conditioning Specialist, holding a Bachelor of Kinesiology from the University of Manitoba, earned in 2018. As the Executive Health Coordinator, Jordan oversees the scheduling and diagnostic aspects of our Executive Health Assessments. Over the past five years, he has pursued extensive continuing education to uphold his certifications.
Jordan's enthusiasm for sports began at a young age, culminating in a 15-year competitive curling career. His interest in lifting, recovery, and holistic health led him to the gym during his university years, where he developed a passion for helping clients achieve their unique activity goals.
In 2017, Jordan ventured into powerlifting and has since become a National level athlete and coach. His expertise in the sport translates to all levels of strength and conditioning, with a particular focus on the Squat, Bench, and Deadlift. During his spare time, he enjoys hanging out with his dog and wife, and drinking a perfectly reasonable amount of espresso.
Education
Bachelor of Kinesiology (B. Kin)Clinical Exercise Physiologist (CSEP-CEP)
Certified Strength and Conditioning Specialist (NSCA-CSCS)
Dr. Omar Elgazzar
Sports Medicine and Family MedicineDr. Omar Elgazzar
Sports Medicine and Family MedicineDr. Omar Elgazzar completed his medical degree and Bachelor of Science in Medicine at the University of Manitoba, graduating in 2022. He subsequently completed his Family Medicine residency in the Rural Manitoba program based in Portage la Prairie, before pursuing advanced training in Sports and Exercise Medicine at the University of Saskatchewan in Regina.
Dr. Elgazzar's clinical interests encompass both primary care and the comprehensive management of musculoskeletal and sports-related injuries. He is dedicated to a collaborative, multidisciplinary approach, working closely with allied health professionals to ensure his patients receive holistic and coordinated care. He emphasizes prevention, patient education, and early intervention to help individuals achieve and maintain optimal health, mobility, and performance. A key area of Dr. Elgazzar's practice is the integration of musculoskeletal ultrasound for both diagnosis and image-guided procedures, enhancing the precision and effectiveness of patient care.
Outside of medicine, Dr. Elgazzar maintains an active lifestyle and enjoys running, strength training, and spending time outdoors. He values quality time with his partner, family, and friends, and has a passion for cooking and traveling.
Dr. Katrice Kazmerik
Family Medicine PhysicianDr. Katrice Kazmerik
Family Medicine PhysicianDr. Katrice Kazmerik graduated from Biosystems Engineering at the University of Manitoba in 2014 completing a biomedical specialization, then going on to pursue medicine. She completed both medical school and a Family Medicine residency in Winnipeg and included placements in northern Manitoba, Nova Scotia and a medical mission to the Philippines. She has incorporated an Integrative Medicine in Residency program remotely through the University of Arizona, Andrew Weil Center for Integrative Medicine to further appreciate the breadth of medicine. Dr. Kazmerik enjoys working with patients of all ages, and has particular interest in women’s health and geriatric care.
Outside of medicine, Dr. Kazmerik prioritizes spending time with family and friends, and is often outdoors enjoying the lake, fishing, running, swimming or skiing in the winter time.
Dr. Morgan Marcoux
Clinical Psychiatrist with specialized focus in Mental Health, Mental Performance, Sleep & RecoveryDr. Morgan Marcoux
Clinical Psychiatrist with specialized focus in Mental Health, Mental Performance, Sleep & RecoveryDr. Morgan Marcoux is a psychiatrist specializing in work‑focused assessment, early RTW planning, and performance‑oriented care. He delivers decision‑ready reports and coordinates tightly with Pure's multidisciplinary team to translate recommendations into results. Clinically, he focuses on mental performance, resilience, and sleep/recovery, drawing on experience with elite sport, including the Winnipeg Jets and Project 11. Patients can expect compassionate, practical care; employers can expect clear guidance that supports safe, sustainable return to work.
Mental Performance
Dr. Marcoux strongly believes in the importance of assessing our mental operations as it directly impacts how we think, feel, and act. It's not just about being "smart" or having high cognitive abilities; it's about how effectively we can focus, make decisions, manage stress, stay motivated, and adapt to challenges. Ultimately, mental performance isn't just about individual achievement—it's also about being able to contribute to your community, team, and relationships in a meaningful way. When we prioritize and nurture our mental performance, we can handle life’s challenges more effectively, improve our relationships, and enhance our overall sense of fulfillment.
Sleep
As sleep is one of the most powerful regulators of psychological health, Dr. Marcoux pursued additional training in sleep interventions and has particular interest in helping improve individuals' quality of sleep, restoration and wakefulness. Dr. Marcoux is able to offer comprehensive sleep assessments and tailored sleep interventions to those who suffer from sleep disruption/fatigue related to their medical condition(s).
Corporate & Group Executive Health Program
Healthier together. Stronger together.
PURE’s Group Executive Health Assessment brings the power of the individual program to your leadership team — combining meaningful team building with clinical precision and genuine health value.
A structured 90-minute session combining four high-impact assessments for groups of five or more. Your team leaves with actionable health data, a foundational understanding of their body composition and physical capacity, and a shared experience that builds genuine connection.
PURE’s Group EHA positions your organisation as one that invests in its people — not just their productivity. Early detection, team engagement, and reduced long-term healthcare costs are measurable outcomes.
executivehealth@purewinnipeg.com
THE PURE ECOSYSTEM
Every specialist. Every service. One address.
Your Longevity Medical Program roadmap connects directly to PURE’s full multidisciplinary clinical team — so every recommendation has an immediate pathway to action within the same building.
MEDICAL
- Longevity Medical Program
- Executive Physician Services
- Family Medicine
- Sport Medicine
- Minor Injury & Illness Clinic
- Psychiatry
- Dermatology
- Minor Surgery & X-Ray
- Obesity Management
- Allurion Balloon Program
WELLNESS
- Health Advisor Program
- Physiotherapy
- Massage Therapy
- Registered Dietitian Services
- Occupational Therapy
- Mental Performance Coaching
- Casting & Bracing
- Diagnostics
OCCUPATIONAL HEALTH
- Corporate & Executive Health
- Pre-Employment Medicals
- Return-to-Work Programming
- Functional Capacity Screening
- Behavioural Activation Programs
- POCUS Health Screening
- Psychiatric RTW Programming
- WCB Claim Support
STRENGTH & CONDITIONING
- Personal Training Memberships
- Weight Management Programs
- Sport Science Programs
- VOâ‚‚ Max Training Prescription
- Bootcamps
- Virtual Training
- Group Executive Health
