Discover healthcare the way it should be done.
For over a decade we have established ourselves as innovators in collaborative healthcare delivery. Our Longevity Medical Program continues to lead the way in the Executive Health industry by diving deeper than identifying sufficient health, and looking for optimal. This philosophy brings about proactive strategies to extend your healthspan and longevity.Â
Discover healthcare the way it should be done.
For over a decade we have established ourselves as innovators in collaborative healthcare delivery.Our Longevity Medical Program continues to lead the way in the Executive Health industry by diving deeper than identifying sufficient health, and looking for optimal. This philosophy brings about proactive strategies to extend your healthspan and longevity.Â
NEW 2026 Innovation!
Point-of-Care Ultrasound Health Screening (POCUS)
The first of its kind, Point-of-Care Ultrasound allows direct, real-time visualization of critical organ systems. No radiation. No contrast dye. No missed pathology hiding between normal lab values.
POCUS can be added to any Longevity Health Package.
Pure Lifestyle is proudly partnered with InsideTracker
Proactive healthcare at your fingertips
- Ultimate Blood Test & InnerAge – comprehensive InsideTracker blood test; includes individual biomarker analysis + 10 healthspan category scores:
- Convenient at-home/work mobile blood draw
- Executive Physician Review of Results
- Ability to upload and analyze previous blood results from your doctor
- Customize and prioritize your action plan with the most impactful lifestyle and behaviour recommendations according to:
- Individual biomarker analysis, and precise actionable HealthSpan category scores (i.e. improve cognition, heart health etc.)
- Personalized , science backed advice on lifestyle modifications such as movement, nutrition and vitamin options.
- Fitness tracker connectivity and data analysis.
Your 10 healthspan categories
With your InsideTracker Membership, you can upload blood reports and sync a fitness tracker (optional) to reveal your healthspan category scores. InsideTracker will analyze all the markers listed here.
We don’t hide our prices.
We are both proud, and confident of the services we provide and the exceptional value they deliver.
We won’t waste your time making you call to track down numbers.
A highlight of our program is that our relationship continues post-assessment with quarterly DEXA scans and Health Advisor check-ins. The ongoing accountability helps you adapt to lifestyle changes and keeps you on track for lasting results. Your Executive Health Advisor will help you access all the services required to achieve your goals.
Reach out to us to talk about what matters, your care, and the impact it will have on your life!
MOST POPULAR |
|||
|
swipe |
Starter |
Catalyst |
Game Changer |
12 month Concierge Health Advisor SupportOur Health Advisors are all Certified Clinical Exercise Physiologists. Your advisor is a jack of all trades including using tools such as : exercise as medicine, Nutrition, Motivational and Health Coaching to optimize your health. Your Health Advisor is also your concierge to accessing any or our collaborative healthcare service. Reach out anytime to get expedited access to out exceptional expertise. |
|||
Detailed Health / Lifestyle History Evaluation |
|||
DEXA Body Composition ScansA DEXA scan is a quick (~7mins), painless, low level X-ray that very accurately measures body composition, body fat percentage, overal skeletal health, total lean mass, visceral fat, limb comparison for imbalance and more. We were the first company in Manitoba to use DEXA as the gold standard for body composition in an Executive Health Assessment. |
4 | 4 | 4 |
Resting Metabolic Rate (RMR) |
|||
Lung Function Test (Spirometry) |
|||
Healthspan-Driven Movement EvaluationWe built this from the ground up….literally. Borrowing tools from high performance sport where minor improvements may have profound performance outcome, we designed our very own healthspan movement evaluation using extremely sensitive force platforms that characterize both how and how much force your apply into the earth. From there, we scoured the literature to create normative datasets to compare your performance. Your can't be an exceptional 60 year old, if your not an exceptional 50 year old. |
|||
Aerobic Fitness Test (VO2max)The single greatest predictor of all cause of mortaility, our state of the art VO2max test is conducted and interepreted by some of the best in the business. |
|||
Comprehensive "Roadmap" ReportingYour results should not merely describe your state of health and vibrancy. Your results should inform prescription and strategies to optimize your healthspan and longevity. We have worked tirelessly to create a document that educates and facilitates desired health outcomes. |
|||
Executive Physician Review (Focus on Optimizing Healthspan)Our executive physician review is a unique experience. Not only do our physicians review your medical history and Biomarker panel, but they also incorporate the recommendations from all of your diagnostic and healthspan movement evaluation into a comprehensive set of recommendations. This ensures your are not reactive to disease states but proactive in preventing them. |
|||
Ultimate blood panel + InnerAge powered by
|
|||
Genetic Testing for Personalized Nutrition & Registered Dietitian ConsultJoin the exciting era of genomics and personalized nutrition by making Nutrigenomix a part of your health toolbox. Armed with information that is specific to your genetic profile, your healthcare professional will be able to develop the best dietary plan to help you meet your nutrition and fitness goals. Adhering to those recommendations will enable you to optimize your nutritional status and prevent nutrition-related chronic diseases. 70 - Gene DNA Based Nutrition Prescription (Nutrigenomix). |
|||
At-Home Level 3 Sleep Study & Physician Consult
Our State of the art, single use portable sleep monitors integrate with smartphone apps to rapidly take your data from your bedroom to our technicians and back in your hands for actioning. These assessments are a simple and effective means for a wealth of information about your sleep including diagnosing snoring and sleep apnea. Our devices are FDA/Health Canada approved and validated for assessing sleep. Partnered with our Sleep Physician Review, this services is essential to establishing a base to build your health upon. |
|||
Personal TrainingExperience an intensive reset of your lifestyle and wellness as you know it by stepping into our facility for 4 months, 3x per week for exercise guidance by one of our Kinesiologists. This experience will immerse you in the PURE culture of lifestyle change and give you the tools to become a confident and independent driver of your own health. |
16 weeks / 48 sessions | ||
| $1,399 | $2,699 | $5,999 |
The following Longevity Medical services may be purchased a la carte. Contact diagnostics@purewinnipeg.com to inquire.
Ultimate Blood Panel + InnerAge
InsideTracker analyzes your blood biomarkers, wearable data, and lifestyle to help you improve your healthspan through nutrition, supplements, exercise, and lifestyle recommendations.
We take a deep dive into biomarkers related to Heart Health, Metabolism, Fitness, Hormone Balance, Inflamation, Cognition, Sleep and Recovery. Our panel satisfies the biomarkers of many promoters of healthspan and longevity approaches such as Peter Attia, Gary Brecka, Andrew Huberman and more.
Point-of-Care Ultrasound Health Screening (POCUS)
Our POCUS screenings are performed exclusively by Emergency Room physicians who are specially trained and certified in advanced ultrasound techniques, bringing emergency medicine precision to proactive health management.
Five critical screening components performed in a single, non-invasive session.
At-home Level 3 Sleep Study
Our State of the art, single use portable sleep monitors integrate with smartphone apps to rapidly take your data from your bedroom to our technicians and back in your hands for actioning. These assessments are a simple and effective means for a wealth of information about your sleep including diagnosing snoring and sleep apnea. Our devices are FDA/Health Canada approved and validated for assessing sleep. Partnered with our Sleep Physician Review, this service is essential to establishing a base to build your health upon.
Genetic Testing for Personalized Nutrition + Registered Dietitian Consult
Join the exciting era of genomics and personalized nutrition by making Nutrigenomix a part of your health toolbox. Armed with information that is specific to your genetic profile, your healthcare professional will be able to develop the best dietary plan to help you meet your nutrition and fitness goals. Adhering to those recommendations will enable you to optimize your nutritional status and prevent nutrition-related chronic diseases. 70 – Gene DNA Based Nutrition Prescription (Nutrigenomix).
Upgrade VO2 Max to Sport VO2 Max
Upgrade your Vo2 max assessment to the same test that professional athletes use! Define your training zones by identifying your anaerobic threshold in addition to discovering your Max HR and VO2. This upgrade includes the addition of sophisticated sensors that assess live time muscle oxygenation which allows our expert team to identify your anerobic threshold. This marker is used by many athletes to anchor their training prescriptions.
This test can be executed on either a treadmill (running) or a smart trainer (cycling*) based on your sport needs.
*your own bike is required for the bike test
How we work with you toward a goal of optimal health.
At the core of your Longevity Medical Program is your Health Advisor
Beyond your assessment, we provide ongoing care and accountability throughout the year, ensuring you stay on track without sacrificing your valuable time.Â
Your Health Advisor will act as your personal guide to create a truly personalized health plan.
All Pure Lifestyle Health Advisors are Clinical Exercise Physiologists. They have the knowledge and ability to perform assessments on healthy and diseased populations and triage any health related concerns using the entire range of Pure’s complete service offering.
Group Executive Health Assessments
Healthier together, stronger together.
The power of a united team.
Pure’s Group Executive Health Assessment combines team building with comprehensive health evaluations.
This 90-minute session includes:
DEXA body composition scan
A DEXA scan is the most accurate imaging test that measures body composition, including bone density, fat, and muscle mass. This assessment provides valuable indicators of chronic disease risk.
Baseline functional testing
Using technology typically reserved for professional athletes, our forceplate assesses executives’ functional strength and power, providing valuable indicators for quality of life and longevity.
Exercise education & prescription
Executives will be coached through proper biomechanics and how to perform fundamental movement patterns that are essential to daily living.
Risk stratification summary
Our team of experts will discuss and explain the assessment results, address any concerns, and provide a health management strategy for each of the executives based on their results.
A DEXA scan is the most accurate imaging test that measures body composition, including bone density, fat, and muscle mass. This assessment provides valuable indicators of chronic disease risk.
Using technology typically reserved for professional athletes, our forceplate assesses executives’ functional strength and power, providing valuable indicators for quality of life and longevity.
Executives will be coached through proper biomechanics and how to perform fundamental movement patterns that are essential to daily living.
Our team of experts will discuss and explain the assessment results, address any concerns, and provide a health management strategy for each of the executives based on their results.
$399.00/per person
(minimum of 5 individuals required)
Your Executive Health Team
Dr. Daryl Hurrie
Chief Operating Officer Applied Health ScientistDr. Daryl Hurrie
Chief Operating Officer Applied Health ScientistEducation
PhD Applied Health SciencesMSc Exercise Physiology
Bachelor of Exercise and Sport Science
Canadian Society for Exercise Physiology – Clinical Exercise Physiologist
Canadian Society for Exercise Physiology – Instructor Examiner
Jordan Smith
Kinesiologist & Executive Health CoordinatorJordan Smith
Kinesiologist & Executive Health CoordinatorJordan is a Clinical Exercise Physiologist and Certified Strength and Conditioning Specialist, holding a Bachelor of Kinesiology from the University of Manitoba, earned in 2018. As the Executive Health Coordinator, Jordan oversees the scheduling and diagnostic aspects of our Executive Health Assessments. Over the past five years, he has pursued extensive continuing education to uphold his certifications.
Jordan's enthusiasm for sports began at a young age, culminating in a 15-year competitive curling career. His interest in lifting, recovery, and holistic health led him to the gym during his university years, where he developed a passion for helping clients achieve their unique activity goals.
In 2017, Jordan ventured into powerlifting and has since become a National level athlete and coach. His expertise in the sport translates to all levels of strength and conditioning, with a particular focus on the Squat, Bench, and Deadlift. During his spare time, he enjoys hanging out with his dog and wife, and drinking a perfectly reasonable amount of espresso.
Education
Bachelor of Kinesiology (B. Kin)Clinical Exercise Physiologist (CSEP-CEP)
Certified Strength and Conditioning Specialist (NSCA-CSCS)
Dr. Katrice Kazmerik
Family Medicine PhysicianDr. Katrice Kazmerik
Family Medicine PhysicianDr. Katrice Kazmerik graduated from Biosystems Engineering at the University of Manitoba in 2014 completing a biomedical specialization, then going on to pursue medicine. She completed both medical school and a Family Medicine residency in Winnipeg and included placements in northern Manitoba, Nova Scotia and a medical mission to the Philippines. She has incorporated an Integrative Medicine in Residency program remotely through the University of Arizona, Andrew Weil Center for Integrative Medicine to further appreciate the breadth of medicine. Dr. Kazmerik enjoys working with patients of all ages, and has particular interest in women’s health and geriatric care.
Outside of medicine, Dr. Kazmerik prioritizes spending time with family and friends, and is often outdoors enjoying the lake, fishing, running, swimming or skiing in the winter time.
Dr. Kanwar Warraich
American Board Certified Obesity PhysicianDr. Kanwar Warraich
American Board Certified Obesity PhysicianConnect With Our Executive Health Coordinator Today
We aim to respond within 1-3 business days. If you have not heard from us, please call us:
T: (204) 338-7873
