What is a Health Advisor?
Think of a health advisor as you would a financial advisor; someone who takes your current lifestyle, health status, and goals into consideration to develop a comprehensive plan that will help you optimize your health and achieve your goals.
What is the Health Advisor Program?
Pure’s Health Advisor program provides you with a complete approach to health management. The program includes the following features:
Initial Consult
We conduct an extensive interview discussing your goals, barriers, and physical history in order to create a truly personalized health plan.
Creation of a Service Budget
Based on your financial capacity and/or any health benefits package, we create a health budget that coincides with your lifestyle and goals.
Accountability
We keep you accountable with regular check-ins and quarterly follow-ups. This allows us to modify or update your plan based on your current health situation. Our goal is to support you and keep you on track!
Creation of an Annual Plan
Personalized annual plan and calendar based on your current needs, goals, and time constraints.
The Pure Advantage
Our passion is helping individuals live longer, more active lives by taking a proactive approach to their health. Our goal is to provide them with the greatest health returns! We do so by addressing certain barriers that may impact their ability to accomplish these goals, therefore limiting negative health outcomes.
Certified Professionals
On top of their 4-year Bachelor of Kinesiology degree, Pure’s Health Advisors have completed the CSEP-CEP certification giving them the designation of Clinical Exercise Physiologist which is regarded as the gold standard in the industry.
Collaborative Healthcare
You can find comfort in knowing that your Health Advisor has access to multiple healthcare professionals all under one roof. They know when to bring in other experts, can effectively communicate your needs, and work directly with your healthcare providers. Pure delivers the most streamlined access to collaborative care available.
Access to Services
Take advantage of our state-of-the-art facility by coming for an in-person consult, or complete a consult virtually from the comfort of your own home.
Services Covered by Insurance
Meet Our Health Advisors
Paul Bissonnette
Manager, Strength & ConditioningPaul Bissonnette
Manager, Strength & ConditioningPaul graduated from the University of Manitoba with a Bachelor of Kinesiology in 2012. Paul continued his education by getting his Canadian Society for Exercise Physiologist’s Certified Exercise Physiologist designation (CSEP-CEP) in 2013. In addition, he also completed his Certified Strength and Conditioning Specialist certification from the National Strength and Conditioning Association (NSCA-CSCS) in 2014. However, always eager to learn and provide his clients with the best service, Paul continues to expand his knowledge and stay up to date with current research through continuing education and post-graduate certifications.
A believer in mentorship and continuing education, Paul has made it a priority to mentor students, young professionals and colleagues within the field of health and fitness. As an advisory board member of the Manitoba National Strength and Conditioning Association, he also helps develop and implement continuing education courses for all strength trainers in Manitoba.
A true outdoorsman and adrenaline junkie, Paul enjoys getting away from the busy “city life” by spending time hunting and fishing in the backcountry, snowmobiling and alpine skiing in the winter months, and breathing the fresh air while running. Having been an athlete in competitive hockey, this has given Paul a personal understanding of the importance of sport-specific training and the physiological and physical demand of sport.
A strong believer that exercise is medicine, Paul takes a multidisciplinary approach to training by working closely with allied health professionals such as a physiotherapist, physicians, massage therapists, and registered dietitians.
His mission is to help others achieve their goals and educate them about the benefits of exercise and lifestyle changes. Be warned; Paul is a stickler for proper form but he is also patient and persistent with his clients. He is also known to be very competitive and will never shy away from a gym challenge!
Education
Bachelors of Kinesiology (Bkin)Certified Exercise Physiologist (CEP)
Certified Strength and Conditioning Specialist (CSCS)
Functional Movement Screen Certified level 2 (FMSC)
Precision Nutrition Certified Level 1 (Pn1)
Certified Pain Free Performance Specialist (PPCS)
NCCP Level 2 Olympic Lifting
EXOS Fitness Specialist Certified
Rebecka Johnson-Lemire
Kinesiologist & Weight Management CoordinatorRebecka Johnson-Lemire
Kinesiologist & Weight Management CoordinatorEducation
Bachelor of Kinesiology (B. Kin)Clinical Exercise Physiologist (CSEP-CEP)
Certified Personal Trainer (CSEP-CPT)
Certified Strength and Conditioning Specialist (NSCA-CSCS)
Jordan Smith
Kinesiologist & Executive Health CoordinatorJordan Smith
Kinesiologist & Executive Health CoordinatorJordan is a Clinical Exercise Physiologist and Certified Strength and Conditioning Specialist, holding a Bachelor of Kinesiology from the University of Manitoba, earned in 2018. As the Executive Health Coordinator, Jordan oversees the scheduling and diagnostic aspects of our Executive Health Assessments. Over the past five years, he has pursued extensive continuing education to uphold his certifications.
Jordan's enthusiasm for sports began at a young age, culminating in a 15-year competitive curling career. His interest in lifting, recovery, and holistic health led him to the gym during his university years, where he developed a passion for helping clients achieve their unique activity goals.
In 2017, Jordan ventured into powerlifting and has since become a National level athlete and coach. His expertise in the sport translates to all levels of strength and conditioning, with a particular focus on the Squat, Bench, and Deadlift. During his spare time, he enjoys hanging out with his dog and wife, and drinking a perfectly reasonable amount of espresso.
Education
Bachelor of Kinesiology (B. Kin)Clinical Exercise Physiologist (CSEP-CEP)
Certified Strength and Conditioning Specialist (NSCA-CSCS)
Joe Hewett
Kinesiologist & Business Development LeadJoe Hewett
Kinesiologist & Business Development LeadJoe has been involved in personal training for six years. He became a Certified Strength and Conditioning Specialist in 2011 and graduated with a kinesiology degree from the U of M and CSEP certification in 2012. He continues to take CEU’s to maintain his CSEP and CSCS credentials.
Joe grew up playing hockey, soccer, badminton and golf. In the gym he enjoys an array of activities such as Olympic lifting, sprints, resistance training as well as cycling. During the summer months he enjoys golfing, paint-balling, the occasional bike ride and swimming. During the winter he enjoys badminton, downhill skiing and occasionally hot yoga.
In the gym, Joe’s clients can expect a large repertoire of exercises and drills, as well as a knowledge of the mechanics of each individual exercise. Clients will learn proper lifting and exercise technique, and benefit from Joe’s knowledge of anatomy and muscles movement. They can also expect to learn about nutrition and proper eating habits. Joe is determined and motivated to have his clients reach their goals and is constantly seeking new knowledge in order to get them there.
Joe prides himself on being a creative programmer and having unique workouts. Joe believes that workouts must be fun and enjoyable yet challenging and rewarding. His client’s confidence and progress is a priority. With Joe you’ll get a true professional who is dedicated and committed to having his clients succeed.
Education
Bachelors of Kinesiology (BKin) with distinctionCertified Exercise Physiologist (CEP)
Certified Strength & Conditioning Specialist (CSCS)
Certified FMS Level 2 (FMSC)
NCCP Level 2 Olympic Lifting
Bachelors of Commerce (BComm) – honours
Poliquin Biosigniture Modulation Level 1
Evan Kroeker
KinesiologistEvan Kroeker
KinesiologistEvan graduated from the University of Manitoba with a Bachelor of Kinesiology in 2019. He became a certified personal trainer through the Canadian Society for Exercise Physiology (CSEP-CPT) while still in school, where he also gained experience working at the university gym (Active Living Center).
Evan grew up with a love of the outdoors, and spent much of his free time biking, hiking, kayaking, canoeing, camping, and skiing. More recently he has discovered a love of running and you can often find him running in a number of local run clubs, as well as competing in races from 5K’s to ultra-marathons.
He is a strong believer in exercise as preventative medicine, and thinks strength training plays an important role in living a healthy life, allowing for both physical longevity as well as excelling in any physical performance.
Education
Bachelor of Kinesiology, BKinCertified Personal Trainer, CPT
Rinat Mirkin
KinesiologistRinat Mirkin
KinesiologistRinat earned her Bachelor of Kinesiology from the University of Manitoba in 2021. She holds credentials as a CSEP Clinical Exercise Physiologist and a CSEP Certified Personal Trainer, and she’s currently working towards obtaining NSCA Strength and Conditioning Specialist certification.
Driven by her passion for facilitating joy through movement and personal growth, Rinat chose to pursue a degree in kinesiology. Witnessing clients’ progress in their health journeys and sharing her expertise in movement are central to her professional mission. Rinat values collaboration with other healthcare professionals to deliver tailored experiences for her clients.
Recognizing that health encompasses more than just physical fitness, Rinat emphasizes the importance of fostering inclusivity and positivity within the fitness industry. She believes that cultivating strong relationships with clients is essential for both enjoyment and success in any fitness program.
Beyond her professional commitments, Rinat is deeply passionate about dance, performance, and Brazilian Jiu-Jitsu. Leveraging her rich dance background, she empathizes with individuals navigating injuries and delivers exceptional care. Through her unique perspective as a dancer, Rinat offers insights into proper posture and movement techniques.
Education
Bachelor of Kinesiology (B. Kin)Certified Personal Trainer (CSEP-CPT)
Clinical Exercise Physiologist (CSEP-CEP)
Caitlin Davidson
KinesiologistCaitlin Davidson
KinesiologistCaitlin graduated with her Bachelor’s of Kinesiology from the University of Manitoba in 2024 and earned her CSEP-Personal Trainer certification while attending university. With high priority to continue her education, she is currently working towards her CSEP-Clinical Exercise Physiologist certification. In addition to personal training, her areas of experience include occupational fitness testing for fire fighters, paramedics, and RCMP, leading group fitness classes, and coaching bootcamps.
Strength training is of high importance to Caitlin, and she is constantly seeking new ways to challenge her fitness. Besides strength training, she enjoys playing volleyball, soccer, and golf, and regularly participates in Pilates classes. During the summer, her favourite way to relax is spending time outdoors and camping with friends and family.
Caitlin strongly believes that the best investment you can make is in your health, and she is dedicated to helping others find joy in physical activity and take meaningful actions towards reaching their goals.
Education
Bachelor of Kinesiology (B. Kin)Certified Personal Trainer (CSEP-CPT)
FAQ
What is the cost of the program?
The initial cost of the program is $150. (Please contact to inquire about corporate discounts)
This cost covers the initial consult, your periodized health plan, service budget, and quarterly follow-ups. There may be additional costs for allied health services (e.g., massage therapy, physiotherapy…). However, if you have access to a health benefits package or health spending account, your Health Advisor can help you lower or eliminate these additional costs.
What is a Clinical Exercise Physiologist?
The Clinical Exercise Physiologist (CEP) designation is a post-graduate certification that is recognized to be the Canadian gold-standard in the field of Kinesiology. In order to get this designation, individuals must have completed a university-level education (bachelor’s degree) in a related field of exercise, health and the human body. The role of a CEP is to offer physical activity counselling, assess physical health and fitness, provide physical activity and exercise prescriptions, and offer dietary advice within their scope of knowledge.
How often will I meet with my health advisor?
You will have an initial consultation followed by three quarterly check-ins. Additional consults are available at an extra cost.
How will my health advisor keep me on track?
Your Health Advisor will keep you on track by doing check-ins and quarterly follow-ups. Similar to how a financial advisor would check in to see if you’ve stayed on track with your budget, your Health Advisor will do the same with your health plan and adjust if need be!
Where can I access my treatment plan?
You will receive a PDF of your treatment plan via email after your initial consult. If your plan needs changing throughout the year, your Health Advisor will send you an updated version of the PDF.
If I already see a physiotherapist, massage therapist, or dietitian outside of Pure, do I still need to see a practitioner at Pure?
This isn’t necessary; however, we highly recommend it as it will allow us to provide you with a more collaborative treatment plan. With your consent, our staff can coordinate a cohesive health plan to help you achieve your goals.
What is collaborative healthcare?
Collaborative healthcare is when multiple healthcare providers work together alongside their patients to provide high quality care and improve the patients’ health.
What is a periodized health plan?
It is a progressive plan that outlines the various components of your health plan and is organized on a calendar. The periodized plan takes into consideration the different events within your life (ie. vacation time, periods of high stress, seasonal activities/ sports, competitions/ events), to allow for a shift in focus when necessary, which should ultimately lead to greater success.
Professional athletes follow a periodized plan when training for a major competition or event. For example, their plan prioritizes rest and recovery during times of high stress (mental or physical) and for progression when other factors (ie. injuries, stress, workload) are under control.
